The Exciting World of Startup Funding and Driving Sustainable Innovation; Insights Aisti’s CFO Suvi Sell
In the fast-paced world of startups, where ideas turn into reality and innovation is the name of the game, the role of a CFO is anything but ordinary. Today, we dive into the inspiring journey of our CFO, Suvi Sell, as she navigates the unique challenges and rewards of securing funding for a company dedicated to designing and manufacturing sustainable acoustic solutions in a market with highly growing demand.
The Inspiration Behind Working in a Startup
When you’re working in a startup, every day brings new challenges, opportunities, and excitement. For Suvi the dynamic nature of this environment is one of the key motivators. “Working in a startup means you’re constantly pushing boundaries and redefining what’s possible,” she shares. Unlike established companies, where roles are often clearly defined, startup life offers a front-row seat to every stage of growth—from conceptualizing ideas to scaling production. “In a startup, you are constantly compelled to step out from your comfort zone when facing new situations. And that is where you learn the most.”
From Corporate to Startup: The Big Shift
Transitioning from a stable, established company to a high-growth startup is no small feat. Our CFO Suvi highlights the stark differences between the two worlds. “In established companies, systems are set, processes are in place, and your focus is on optimization. In a startup, you’re building those systems from scratch. You have to be resourceful, agile, and willing to embrace uncertainty.” This environment, while challenging, is also incredibly rewarding. The ability to see direct impact—whether it’s securing that next round of funding or closing a strategic partnership—is what makes the work so fulfilling. “You’re not just crunching numbers you’re directly contributing to something bigger—a mission to bring sustainable, high-quality, but cost-efficient acoustic solutions to market.”
The Challenge of Securing Funding in Tough Economic Times
Securing funding is challenging in the best of times, but doing so during periods of economic uncertainty requires resilience, creativity, and strategic foresight. “When times are tough, investors become more cautious, which means you have to work even harder to showcase the value and potential of your company,” Suvi explains. She also emphasizes that in difficult periods, it’s crucial to have a compelling vision, backed by solid data and a clear path to profitability. “It’s about telling a story that resonates with investors—not just about numbers, but about the impact our products will have on the world and the demand they’re already meeting.” Despite these challenges, our CFO remains optimistic. “The growing interest in sustainable solutions plays to our advantage. Investors are increasingly looking for companies that align with future-focused values like environmental responsibility and long-term growth potential.”
Closing Thoughts: Why This Work Matters
In wrapping up the conversation, it’s clear that the role of a CFO in a startup goes beyond finance—it’s about driving impact, shaping strategy, and contributing to a vision that resonates with both customers and investors. “The work is challenging, but the rewards are unmatched. Being part of something that can change the industry and contribute to a healthier built environment is what makes all the hard work worthwhile, she says and rushes into a new investor meeting. We are still looking for 2,8M euros, she laughs. No time to rest.”
